About us

Project You was born from a simple truth: time is limited. Every second that passes is a choice between who you are and who you could become.

I started this brand at nineteen while enlisted in the military, living days that began before sunrise and ended long after exhaustion. I had no free time, yet I learned that discipline creates it. Project You is built on that lesson.

What began as a calendar — a daily reminder to spend time with purpose — is becoming something greater: a collection of tools to help you make the best project out of yourself.

Project You is not about motivation. It is about mastery. It is for those who already demand more from themselves and for those who are becoming that kind of person.

A daily reminder that YOU are the project.